Web挖掘中公民隐私权保护解决方案探讨

Research on the Solutions of Citizen' s Privacy Protection in Web Mining

随着我国互联网的高速发展,数据挖掘技术尤其是Web挖掘作为企业搜寻商业信息为客户提供个性化服务的重要手段,不可避免地触到隐私保护这块"雷区"。隐私权保护在网络环境下既是法律界同时也是电子商务研究的热点话题。隐私保护限制了web挖掘数据中数据的搜集及知识的共享和传播,如何在web挖掘和隐私保护之间进行权衡是文章研究的出发点。结合我国网络隐私权保护的现状,通过对隐私权的内容及可能造成侵权形式的研究,探讨了隐私保护面临的挑战,提出了隐私权保护的解决方案框架。

With the rapid development of the internet, web mining as a business information searching method and means of dot com companies providing customers with personalized service, could not avoid touching the ＂ minefield＂ piece of privacy protection. In the environment of network, privacy protection is not only a legal issue but also a hot topic in the research of electronic commerce. As privacy limits the data searching and knowledge sharing and dissemination in web mining, how to weight between web mining and privacy protection is this paper＇ s starting point. By researching on the content and possible harm forms of privacy and discussing the challenges privacy protection faces, this paper raises solutions for protecting privacy.