电子商务发展对航空机票销售模式的影响

Development of Electronic Commerce Sales Model on Airline Tckets

2007年,电子机票全面取代纸质机票,大大方便了旅客出行。随着电子客票的普及和电子商务的迅猛发展,传统机票代理行业受到强烈的冲击和严峻的挑战,机票销售突破地域限制,属地化销售的概念被打破。随着互联网普及率的不断提高和在线购物行为不断为人们所接受,越来越多的人使用网络在线购物,伴随着互联网发展而成长起来的中青年人逐渐成为机票消费的主力军。如今的航空销售市场呈现出直销模式快速增长,集团客户迅速发展,旅行社采购方式转变的情况。

In 2007,the e-ticket completely replace paper tickets,which greatly facilitates passenger travel.With the rapid development of the popularity of e-ticket and e-commerce,traditional ticket agency industry,a strong impact and serious challenges,ticket sales exceeded the geographical restrictions,the concept of territorial sales be broken.With the continuous improvement of Internet penetration and online shopping behavior accepted by people,more and more people are using online shopping,along with the development of the Internet and grew up in young people gradually become the main force of the ticket consumption.Today＇s aviation sales market showing rapid growth in direct sales model,the rapid development of the Group＇s customers and the changing way of travel agency procurement.