摘要
航空业是经济社会进入现代化的产物。航空市场受很多因素影响,对于内部因素来说,包括航线、时刻、品牌、服务、渠道。航空公司的市场业绩与国内生产总值GDP存在一定的正相关性,并受高铁、季节性和汇率等因素的影响。
The airline industry is the economic society into modern product.Aviation market is affected by many factors,.The internal factors,Including routes,time,brand,service,channel.The airline market performance and GDP of gross domestic product has certain positive correlation,And affected by the high-speed rail,seasonal and exchange rate and other factors.
出处
《物流工程与管理》
2012年第1期145-146,共2页
Logistics Engineering and Management
关键词
市场预测
战略地位
品牌
正相关
market forecasting
strategic position
brand
positive correlation
