俄罗斯媒介受众调查的转型与困境

The Transformation and Trouble of a Survey of Media Audience in Russian

俄罗斯新闻业的产业化经营,以及商业广告的大量出现,让源自西方的收视率调查在俄的土地上迅速崛起。但是,它的到来使得俄媒介受众的社会学调查陷入低潮的发展阶段,导致其学科发展的整体错位。分析了俄罗斯时期媒介受众调查的新变化,以及它所处的困境,包括其对我国新闻调查业的一些借鉴意义。

With the industrializ.ation and the appearance Of varied commercial advertising in Russian journalism, audience ratings introduced frnm western Countries becomes very common. But, it makes the arrival of the Russian media audience soCiology research a drop in performance stage of development, leading to the development of the discipline of the whole dislocation. This paper analyzes new change of Russian media audience survey and its problems, which may be of some referenee to us.