大学生旅游消费意向分析及建议——以绥化学院为例

An Analysis and Suggestions on College Student Tourist Expenditure Anticipation: A Study at Suihua Institute

运用定量分析和定性分析相结合方法,对绥化学院大学生旅游消费意向进行分析,得出结论 :影响大学生旅游消费意向的因素主要是资金不足、时间不够充裕和安全因素以及其他因素等。开发大学生旅游市场,应得到政府政策的支持、高校教育的鼓励以及企业产品的营销。大学生市场将是未来旅游市场的巨大消费者群体,把握好大学生市场,将有利于旅游企业未来的发展。

Using quantitative analysis and qualitative analysis, this study analyzes the student tourist expenditure anticipation at Suihua Institute and concludes that tourist expenditure anticipation of college students are affected by capital and time shortage, security concerns and other factors. The development of college student tourist market requires supports from government policy, college education and product marketing from businesses. College students are a huge consuming group for future tourist market, so grasping this market will accelerate the development of a tourist business.