实施企业集团多元化经营的战略分析

Strategies for Diversified Operation of Enterprise Groups

在经济全球化、资源配置国际化的大背景下,企业面临的竞争越来越激烈。在这种情况下,许多企业、特别是企业集团纷纷采取多元化的经营战略。这已经是企业发展必然的经营战略。全面实施多元化经营战略,必须全面、深入理解多元化经营战略模式,准确把握其内涵、特点和对企业集团外部经营环境、内部状况的要求,从而促进我国企业集团健康成长。

Enterprises are faced with fierce competition under the globalization and international resource allocation background. In this circumstance, many businesses, especially conglomerates, take diversified operation strategies, which is essential for their development. To carry out diversified operation strategies requires a fidl-seale, profound understanding of the diversified strategy operation mode as well as the connotation, feature and demand of external environment and internal situation so as to advance the healthy growth of enterprise groups in our country.