论食品安全消费者信任的重构:以食品经营者规制为视角

Research of the reconstructing consumer trust to food safety:From the perspective of regulating food operator

食品的信用品特征形成食品经营者和消费者之间信息的不对称,并成为食品安全社会信任缺乏的根本原因。但是,为保障食品行业的发展和维护消费者权益,必须通过强化监管和责任承担等构筑食品安全的消费者信任。

Credence good feature of food shapes the asymmetric information between operator and consumer,and becomes the fundamental cause to social trust lack to food safety.However,to safeguard the development of the food industry and the interest of the consumer,the food safety consumer trust must be constructed by strengthening supervision and liability.