地方政府实施商标战略的省思

Reflection of Implementing The Trademark Strategy in China Local Governments

近年来,国内掀起了一股实施商标战略的热潮,多个地方政府制定并颁布了实施商标战略的规范性文件。然而,地方政府实施商标战略的目标以及地方政府实施的"重金奖励驰名商标"、"政府优先采购驰名商标及著名商标称号获得者的产品"、"鼓励商号与商标的一体化"等商标战略措施都值得省思。

In recent years, the tide of implementing trademark strategy has been heated up in our country; many local governments established and promulgated their normative documents on the implementation of trademark strategy. However, the target and some measures in those normative documents deserve to be reflected, such as 'heavily rewarding trademarks'; 'prioritizing to purchase the products of well-known trademark and famous trademark in government procurement'; 'encouraging the integration of trade names and trademarks', etc