韩国便利店业态演变趋势分析

Analysis of the Development Trends of South Korean Convenience Stores

通过对韩便利店在店铺数、销售额、顾客与经营者构成等方面的分析,本文认为韩便利店的快速发展与其经济发展水平的提高,以及成功输入美日成熟的便利店经营技术和模式有关。韩便利店在发展中呈现出明显的个性特征,根据店铺数与销售额等的演变轨迹,可以将韩便利店的发展划分为导入期、连锁构筑期、系统完善期、高速成长初期及高速成长期。

Based on analyzing the South Korean convenience store′s number,sales,customers,operators and so on,the paper gives the following conclusions： Firstly,the rapid development of South Korean convenience stores is related with the improving of level of economic development,mature operating technology and patterns importing American and Japanese convenience stores succefully;Secondly,it appears evident characteristics during the development of South Korean convenience stores;Thirdly,according to the evolution of the number of stores and sales,South Korean convenience store can be divided into five stages： introduction period,construction period,system conssumated period,early high-speed growth period and high-speed growth period.