安徽省健身娱乐业竞争结构分析

Analysis on Competitive Structure of Anhui Fitness and Entertainment Industry

运用波特五种竞争力模型,分析安徽省健身娱乐业的竞争结构.新进入者的高威胁、现有竞争者的激烈抗衡、消费者较强的讨价还价能力和替代服务威胁的增强,决定了当前安徽省健身娱乐业具有较高的竞争强度和较低的盈利能力.针对竞争力量的状况及其变化趋势,提出了安徽省健身娱乐业发展战略制定及调整的初步建议.

By utilizing Porter＇s five forces model,the paper analyzes the competitive structure of Anhui fitness and entertainment industry.Its relatively drastic competition and poor profitability proceed from the newcomers＇ powerful threat,existing competitors＇ stiff competition,consumers＇ comparative high bargaining capability,and intensification of alternative service threat.In response to the situation and changing trend of competitiveness,the paper makes a preliminary suggestion on the strategic formulation and adjustment of Anhui fitness and entertainment industry.