浅议设计伦理在创作中的重要性

Discussion on the Importance of Design Ethics in Creation

当今世界,动画作品充斥着少儿的课余生活。动画作品对少儿的价值观、言行、心理、思维、审美等方面产生了深刻而复杂的影响。在中国动画黄金时期,在设计伦理方面完全"干净纯粹"。然而,不少动画作品如《铁扇公主》、《宝莲灯》、《蜡笔小新》等,在艺术设计、剧本内容或者商业运作方面,却存在着不少不尽如人意之处,或多或少地背离了动画艺术设计的伦理。

Animation appears children extracurricular life in the present world..Animation has profound and complex effect on children Values.In the golden age of Chinese animation,the design ethics is completely pure.However,some animations which deviate from the design ethics have some disadvantage in art design,content,commercial operation.