论我国商业体育健身俱乐部的困境与出路——继青鸟健身闪电停业后的反思

Discussion on the Predicaments and Outlets of Chinese Commercial Sport Fitness Club——Reflection after the Suspension of NIRVANA FITNESS & SPA

近期国内龙头民营企业"青鸟健身"5家直营店的闪电式停业,预示着我国体育健身行业已处于巨大的经营困境之中。如何长期稳定地经营健身企业,促进大众健身市场的良性和谐发展,成为本行业内人士关注的焦点。深入分析探讨健身俱乐部在管理与竞争中存在的主要误区,提出相应的对策及建议,并指明今后的发展趋向,旨在为从事大众体育健身行业的相关经营和管理人员提供参考。

Recently, domestic leading private enterprise ＂NIRVANA FITNESS ＆ SPA＂ was closed down suddenly for its regular chain in five, which indicates that our sport fitness trade has been in the huge operating predicament. How to operate long - term stable fitness enterprises and impel mass fitness market to develop healthily and harmoniously has become a hot issue among insiders. Based on the deep analysis and discussion of the main mis- understanding for fitnessclub in management and competition, this paper puts forwards some countermeasures and suggestions correspondingly, besides, it also designates the development trend so that the people who engaged themselves in mass sport fitness trade can benefit from it.