“三俗”文化泛滥的原因及媒体的责任

The vulgar productions and commitments of the media

一段时间以来,"三俗"文化有愈演愈烈趋势。本文从媒体间的恶性竞争、受众猎奇心理的自我放纵、传媒工作者文化道德素养的欠缺等几个方面重点分析了造成"三俗"文化泛滥的原因;在此基础上从规范市场竞争、强化媒介自律、提高媒介素养等方面提出媒体在制止"三俗"文化泛滥方面所承担的责任。

The vulgar productions and kitsch flood into the media due to the vicious competitions and the novelty-hunting of the audiences. This paper, therefore, proposes countermeasures in terms of the commitments of the media in relation to standards of the market competition, self-disciplines and moral upgrades.