在线报价与固定价格销售商的定价博弈分析

Pricing Game Analysis between Name-your-own-price and Posted Price

针对既具有在线报价销售又具有固定价格销售的相同商品条件下,销售商如何制定其最优价格的问题,提出了在线报价销售商与固定价格销售商定价的博弈模型,用于分析双销售渠道中在线报价销售商和固定价格销售商在追求各自利益最大化条件下,最优限制价格和最优固定价格的决定过程和博弈双方的定价策略。

With respect to the question that how to set optimal prices in the situation of name-your-own-price（NYOP） channel and posted price channel selling some products,the pricing game model between NYOP and posted price was established.The game model can be used for the NYOP retailer to set its optimal threshold prices and used for the posted price retailer to set optimal posted prices.