探析家电零售连锁企业物流配送问题

A Brief Analysis on the Problems of Logistics Distribution for the Chain Retailers of Home Appliances

家电零售连锁企业处理信息流、商流、资金流方面差异已不大,企业的核心竞争力主要集中在物流和商业模式的创新上。而物流中的城市配送则直接关系到客户服务质量、客户满意度的高低,成为争夺客户的关键。从家电零售连锁企业的发展谈起,指出了家电连锁企业配送的特点,分析了我国连锁零售企业物流配送的现状及存在的一些问题,并给出了应对这些问题的几点建议。

There is almost no difference among the chain retailers of home appliances how to deal with the information flow,business flow and capital flow.The central competitive power of a enterprise is focused on logistics and the innovation of the business model.And the logistics city distribution directly affects the quality and the degree of satisfaction of the customer service,so it has been the key on how to contend for customers.This paper began with the development of the chain retailers of home appliances,and pointed out the characteristics of the distribution of the chain retailers of home appliances,then analyzed the actuality of the logistics distribution about the chain retailers of home appliances,It also proposed some problems existing in the distribution of the chain retailers of home appliances,and gave the correspond countermeasures.