消费主义思潮对大学生思想政治教育的挑战及对策

Both Challenges and Countermeasures of University Students' Ideological and Political Education Issued by the Trend of Consumerism

消费主义思潮伴随着经济全球化浪潮席卷全世界。消费主义思潮试图改变社会主义核心价值体系的性质和方向,腐蚀着社会主义核心价值的基础,使部分大学生对消费价值观认知模糊,使他们的生存模式出现世俗化倾向。应对消费主义思潮对大学生思想政治教育带来的新挑战,需改进创新马克思主义"灌输论"的具体方式,坚持社会主义核心价值体系;思想政治理论课教师齐心协力,引导大学生形成正确的消费教育价值取向;学校、家庭和社会形成合力,以节俭为核心价值理念引领大学生树立科学的消费观,抓紧建设高校和谐文化。

The trend of consumerism spreads worldwide in the economic globalization tide. The trend of consumerism tries to change the nature and direction of the socialist core value system, which erodes the bases of the socialist core value system so that some university students＇ consuming viewpoint of value appears fuzzy and their survival pattern presents secularization tendency. To meet these new challenges, the concrete method of Marxist ＂ infusion theory＂ need to be improved and created, the socialist core value system need to be adhered to, ideological and political teachers are collectively required to guide university students to form the correct value orientation of consumer education, university, family and society are required to collectively make university students establish a scientific view of consumption which guided by the core value of thrift, and close attention need to be paid to build harmonious culture at universities.