电子商务环境下农产品网络营销策略研究

Study on Network Marketing Strategies of Agricultural Products under Electronic Commerce Environment

从网络营销的内涵入手,分析了我国农产品网络营销面临的问题,并从移动电子商务、物联网、客户关系管理等方面提出了农产品网络营销的创新策略。

Starting from the connotation of network marketing,problems in network marketing of agricultural products were analyzed,finally,innovation strategies on network marketing of agricultural products from the aspects of mobile electronic commerce,the Internet of Things,customer relationship management,etc.were put forward.