中西方体育新闻传播研究比较——2011体育新闻传播国际论坛述评

Comparative Research on Sports Media and Communication between China and Western Countries——Review of the 2011 International Conference on Sports Media and Communication

2011体育新闻传播国际论坛近日在成都体育学院举行。本届论坛以"变迁、融合、创新——全球化背景下体育与媒介"为主题,充分讨论了中西方不同文化背景、媒介制度和体育制度下的体育与传媒关系研究的现状与未来发展、媒介体育文本、奥林匹克传播研究和受众研究等问题。基于报告人的陈述、现场问答、自由交流以及会议结束后的学术对谈,作者从中西方体育新闻传播研究比较的角度对本次会议进行述评。

The 2011 International Conference of Sports Media and Communication was held in Chengdu Sport University from November 28th to 29th.The conference centers on ＂transition,transformation,transcendence-sports media under the background of globalization＂,during which the participants fully discussed the cultural differences between China and western countries,the research of present situation of the relationship between sports and media and future development,sports media texts,the research of Olympic transmission and the receivers.Based on the conference presentations,on-the-spot Q and A,free communications as well as the post-conference academic discussions,the paper reviews and analyzes the conference from the perspective of comparative research between Chinese and western sports media and communication.