新媒体环境下高校自组织网络群舆论引导研究

Network Public Opinion Guide of University Self-organizing Web Group in New Media Environment

当前我国社会转型期的各种社会思潮、社会矛盾、社会热点等问题和新媒体现代传播方式聚集交融,形成的高校自组织网络群舆论对大学生的价值理念、思维模式、行为规范、个性心理、政治倾向都产生了广泛而深刻的影响。研究新媒体环境下高校自组织网络群舆论的主体、客体和介体特点,积极探索高校自组织网络群体舆论引导机制,促进和谐校园建设是新时期高校德育工作的一项重要课题。

The various social ideological trends, the social contradictions, hot social problems are transmitted by new media. The network public opinion guide of the university self-organizing web group has a broad and profound influence on college students＇ value concept, thinking mode, behavior standards, psychological and political inclination. Researching the subject, object and interface characteristics of the network public opinion of the university self-organizing web group in new media environment, and actively exploring the guide mechanism of the network public opinion of the university self-organizing web group, and promoting the construction of a harmonious campus is an important topic of the moral education in universities in the new period.