本地媒体与城市形象之形塑:再现、场域与认同——以广州为个案的实证研究

Representation, Fields and Identity: Local Media and the Construction of City Image with an Empirical Study of Guangzhou

广州本地媒体中的广州城市形象以中性和正面为主,而政府在广州城市形象的形塑过程中占据着主导地位。由于报道主题不均衡、消息来源多元化程度不够等原因,广州媒体中的广州城市形象呈现出一幅"以权力为中心"的失衡图景,并隐含着种种权力与关系渗透以及控制的痕迹。因此,本地媒体中的广州城市形象,实际上是一种意义化的再现,是多种场域互动、协商中的话语生产,也是一种城市认同的培养与形成。

The image of Guangzhou among local media is mainly neutral and positive, within which the government is the predominant source. Because of disproportionate themes of news reports and limited source of information, this image takes on a power-centered appearance and implies an intricate web of powers, balance and the control over media. In that case, the image of Guangzhou is in fact a symbolic representation, and a discourse produced through the interaction and consultation among a variety of fields. It also reflects the development and production of the city＇ s identity