国内电视体育节目形态创新

On the Format Innovation of Domestic Sports Television Programs

目前国内体育节目形态相对薄弱,节目形态体系相对单一。通过选取电视体育节目形态创新作为研究方向,对于提高电视体育节目质量,建立完善的体育节目制作体系和人力资源管理体制,加快电视体育节目的产业化运营,打造名牌体育节目,更好地增强节目的社会效益和经济效益,具有十分重要的意义。

At present,the program format of domestic sports television programs is relatively weak in quality,and the program format system is monotonous in nature.This paper takes the format innovation of domestic sports television programs as the subject of investigation with a view to finding ways of improving the quality of sports television programs,establishing a sound production system and human resources management system for sports television programs,facilitating industrialized operation of sports television programs,forging brand-name sports television programs,and boosting the social and economic benefits of sports television programs.