市场营销专业人才国际沟通能力培养模式探索——基于商务交际英语课程的实践

A Training Mode of International Business Communication Expertise for Marketing Majors——The Experiences of Spoken English for Business Communication

在经济全球化背景下,培养具有良好的国际沟通谈判能力的国际市场营销人才显得尤其重要。本文以建构主义理论为指导,根据市场营销的专业特点,探讨依托商务交际英语课程,整合市场营销专业相关课程,开展多种形式的针对性教学活动,构建一套市场营销专业人才国际沟通能力培养模式。

Under the circumstance of economic globalizatioa, it is of vital importance to improve the expertise of international business communication for marketing majors. Based on the constructivism theory,this paper employs the course of spoken English for business communication as a platform where a wide range of various teaching activities has been carries out to develop a training mode for marketing majors to improve their expertise of international business communication.