我国百货业网络零售的现状分析及对策

Research on Current Situation Analysis and Countermeasure of Online Selling for Chinese Department Store Industry

近年,我国网购市场增长迅猛,这对传统的百货业产生了很大冲击,我国百货业也开始尝试网络零售。为了与纯网络零售商进行竞争,我国百货业需要考虑加大品牌宣传力度、增加自有商品、买断大品牌的款式和型号、提供多种付款方式和送货、取货方式等对策。

In recent years,the market of online shopping has increased extremely,which influences the traditional department store industry badly.In the same time,some department stores have begun to try online selling.In order to compete with the powerful online businesses,the Chinese department stores should pay attention to such countermeasures as focusing on communicating enterprise brand,increasing the private brand goods,buying out some style from famous brands,and providing various payments and deliveries.