危机公关与企业公民

Crisis Public Relations and Corporate Citizenship

在企业的发展过程中,不可避免地都会遇到多重危机,如何面对危机,尽可能使企业受到的损失降至最低,同时让消费者对企业重拾信心,是危机公关的重要责任。而如何才能使危机公关发挥最大的效能为企业排忧解难,是对企业的企业公民意识和社会责任感的考察,一个拥有优秀企业公民意识和强烈社会责任感的企业,必定能够转危为安,重新赢得社会和公众的信任。

In the process of enterprise development,it is inevitable that there are multiple crisis.How to deal with the crisis,as soon as possible the enterprises reduce some losses,meanwhile,make consumers confidence up in the enterprises,which is the crisis public relation＇s responsibility.The enterprises play a important role,and this is corporate and corporate social responsibility.Finally,the enterprises will get social and public trust.