7GREEN D,PEARSON J M.Development of a Web site usability instrument based on ISO9241 - 11 [J].Journal of Computer Information Systems, 2006,47 ( 1 ) : 66-72.
8HONG I C,PATRICK E.Patterson,iconic hyperlinks on ecommerce websites [J].Applied Ergonomics,2007,38( 1 ) :65-69.
9WILSON L,IZAK B.Designing an electronic commerce interface: attention and product memory as elicited by web design[J].Electronic Commerce Research and Applications,2003,2(3):240-253.
10BABIN B J,DARDEN W R,GRIFFIN M.Work and/or fun:measuring hedonic and utilitarian shopping value [J].Journal of Consumer Research, 1994,20( 3 ) : 644-656.