突发事件应对中网络舆情的沟通与引导

Communication and Guidance of Internet Consensus in the Reaction to Emergencies

互联网作为一种交互性的新媒体,其对社情民意的传播极大地拓展了人们选择和利用信息的内容范围。在网络构成的虚拟世界里,在突发事件应对中,对网络舆情的传播进行有效的控制与引导尤为重要。

Internet, an interactive new media, has greatly expanded the contents and scope of information for people to select and utilize by its dissemination of social conditions and public opinions. Thus, effective control and guidance of Internet consensus is of great importance in the reaction to various emergencies especially in the virtual world of networks.