农业龙头企业保障农产品质量管理的路径探索——基于超大现代农业集团的案例分析

Study on Agricultural Enterprises to Realize the Path of Quality Management of Agricultural Products——Base on the case analysis of Chaoda modern agricultural group

针对当前农业龙头企业在保障农产品质量中存在企业自律能力低,质量保证体系不健全,实施全面质量管理的机制不到位等问题,以超大现代农业集团实施全面质量管理保障体系为典型案例,分析农业纵向一体化管理模式在保障农产品质量上具有扩大经营规模,降低交易成本,实现农业标准化和创立品牌等制度优势,立论规范农业企业制度建设和提升全面质量管理水平是农产品质量安全可持续发展的有效途径。

For low self-discipline, non-perfect quality assurance system, imperfect total quality management implementation mechanism and other problems exist in protecting agricultural products quality of agricultural enterprise at present, this paper chose Chaoda Modern Agricultural Group to implement comprehensive quality management assurance system as a typical case, analyzed vertical integration of agricultural management ＇s system advantages such as expanding the scale of operation, reducing transaction costs, standardization and branding in protecting the quality of agricultural products, then conclusion of regulating system construction and improving quality management were effective way to achieve sustainable development of agricultural products＇ quality safety got out.