1Katherine N. Lemon.What Drives Customer Equity?[J]. Marketing Management,2001,10(Spring):20-25.
2Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml. What Should the Next Marketing Dollar Go?[J]. Marketing Management, 2001,10(Sep./oct.).
3Michael J. Ryan, Robert Rayner. Diagnosing Customer Loyalty Drivers[J].Marketing Research, 1999,11(Summer):19-27.
4Gordon A. Wyner.Customer Relationship Measurement[J]. Marketing Research,1999,11(Summer):39-41.
5Gordon A.Wyner. How Do You Measure the Customer Experience?[J].Marketing Research, 2003,15(Spring):6-7.
6Gerald E. Smith, Thomas T.Nagle. How Much Are Customers Willing to Pay? [J]. Marketing Research,2002,14(Winter):20-25.
7Werner J.Reinartz, V. Kumar, The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration[J]. Journal of Marketing, 2003,67(Jan.):77-99.
8Ellen Garbarino, Mark Johnson.The Different Roles of Satisfaction,Trust,and Commitment in Customer Relationships[J]. Journal of Marketing, 1999,63(Apr.):70-87.
9Leyland F.Pitt, Michael T.Ewing, Pierre Berthon. Turning Competitive Advantage into Customer Equity[J]. Business Horizons,2000,43(Sep./Oct.) 11-18.
10Michael J.Dorsch, Les Carlson, Mary Raymond, Robert Anne Ranson. Customer Equity Management and Strategic Choices for Sales Managers[J]. Journal of Personal Selling & Sales Management, 2001,21(Spring):157-166.
