企业家导向、市场导向与企业绩效的关系研究——一项基于组织冗余调节效应的实证分析

Research on the Relationship between Entrepreneurial Orientation,Market Orientation and Firm Performance——an Empirical Analysis Based on Moderating Effect of Organizational Slack

基于资源基础理论,探讨了企业家导向、市场导向对企业绩效的作用,以及组织冗余在企业家导向-绩效、市场导向-绩效关系之间的调节作用。通过对270家我国企业的实证研究发现:市场导向与企业家导向都对绩效有正向的促进作用;不同种类的组织冗余在两种战略导向与企业绩效之间发挥的调节作用不同,未吸收冗余正向调节了企业家导向与企业绩效的关系,已吸收冗余正向调节了市场导向与企业绩效的关系。研究结论发展了战略管理文献,具有一定的理论与实践意义。

Based on resource based view, this paper explores the relationships between entrepreneurial orientation （EO）, market orientation （MO） and firm performance,and moderating effect of organizational slack on EO performance and MO performance relationships. The empirical results based on 270 Chinese firms indicate that EO and MO both have positive effect on firm performance; different kinds of organizational slack can differently moderate the relationships between the two strategic orientations and firm performance,unabsorbed slack positively moderates the EO performance relationship, while absorbed slack positively moderates the MO performance relationship. This research develops the literature of stra tegic management, and has some theoretical and practical significance.