红色微博:大学生思想政治教育的新载体

Red Micro-blogs:An Innovative Carrier for University Ideological and Political Education

红色微博是弘扬主旋律、传播核心价值、开展思想教育的重要平台。除具备网络微博的一般特征外,红色微博还具有内涵丰富、主题鲜明、教育性强等特征,是新时期大学生思想政治教育的优质载体。要选择合适的微博平台,广泛动员教育,吸引大学生对红色微博的关注。要提升管理水平与应用能力,拓展信息来源,把握正确的舆论导向,健全应用机制,为红色微博功能的发挥保驾护航。

Red micro-blog（RMB） is an important platform for promoting main melody,spreading core value and carrying out ideological education.It is characterized in rich connotations,distinctive theme and strong education functionality,in addition to the generality of internet micro-blogs.RMB is a quality carrier for university ideological and political education in the new era.It is imperative to select suitable micro-blog platforms,draw students＇ attention to RMBs through extensive mobilization and publicity,improve their management and applicability,expand information sources,take correct public opinion stances,and perfect the application mechanism,so that RMBs properly play their roles.