丽江游客参与周边乡村旅游意愿研究

Research on Willingness of Lijiang Tourists to Visit the Peripheral Villages for Rural Tourism

指出了丽江游客是丽江周边乡村旅游市场重要的潜在客源,采用问卷调查结合深度访谈的方法,对丽江游客参与丽江周边乡村旅游的意愿展开研究,分析归纳了参与周边乡村旅游的意愿特征与偏好,讨论了相关发展建议。

Several traditional popular scenic spots of the Old Town of Lijiang are overcrowded in the tourist season,thus,how to use the unique resources of Lijiang surrounding countryside to develop the rural tourism and also divert the tourists has become a worth exploring subject.Lijiang tourists is an important potential source for Lijiang surrounding rural tourism market.In this paper,the questionnaire method combined with depth interviews are adopted to study the willingness of Lijiang visitors to visit the surrounding countryside for rural tourism,the willingness characteristics and preferences of participating in the surrounding rural tourism are analyzed and summarized,and some related development proposals are also discussed.