摘要
文章总结了服装企业体验营销运作管理流程,对该管理流程在服装行业的运用加以详细介绍;以期为服装企业实施体验营销战略提供一定的理论基础。
The operation and management process of experience marketing applications in the clothing industry were introduced in detail to provide certain ing enterprises to apply experience marketing strategy. were summarized. The theory basis for cloth
出处
《山东纺织科技》
2012年第1期28-31,共4页
Shandong Textile Science & Technology
关键词
服装
体验营销
消费需求特点
运作管理模式
clothing
experience marketing
characteristics of consumer demand
operation andmanagement pattern
