摘要
文章分析了服装业推行生态化品牌管理的内在原因,提出了品牌基因重建及基因优化是服装业推行生态化品牌管理的途径。
Underlying reason of pursuing ecological brand management of garment industry was analysed. Brand gene reconstruction and optimization were proposed as the approaches of pursuing eco- logical brand management in garment industry.
出处
《山东纺织科技》
2012年第1期31-33,共3页
Shandong Textile Science & Technology
关键词
品牌基因
品牌管理
生态化
brand gene
brand management
ecological
