国内古镇旅游研究综述

A Literature Review of Ancient Town Tourism in China

近年来,以"原汁原味"、"古色古香"为特色取胜的古镇旅游成为热门时尚的旅游活动形式,有关古镇旅游的研究和实践逐渐增多。本文通过对CNKI数据库中收录的214篇有关古镇旅游方面的文献进行分类、整理、分析,总结归纳了近年来国内古镇旅游研究的进展和现状,研究内容主要包括古镇的旅游资源特征及价值、保护与开发、经营管理、旅游影响、利益相关者、客源市场、旅游者行为及旅游感知、形象定位、社区参与、可持续发展等方面。本文深入剖析研究现状,对未来的发展进行展望,以期对今后古镇旅游的研究和发展提供一定的帮助。

In recent years, ancient town tourism with characteristics of ＂authenticity＂ , ＂antique＂ has become popular and fashionable. Studies and practices about ancient town tourism increase gradually. This paper, based on classification and analysis on 214 academic articles on ancient town tourism listed in CNKI, has summarized the research progress and current situation of domestic ancient town tourism in recent years. The main content of the paper includes the following aspects of ancient town tourism： tourism resource characteristic and value, tourism development and protection, operation and management, tourism impact, stakeholders, tourist market, tourist behavior and perception, image orientation, community participation, sustainable development, etc. By thoroughly analyzing those researches and presenting prospects for the future, this paper is expected to be helpful for further research on ancient town tourism.