摘要
针对目前企业危机预警方式存在的不足之处,对竞争情报与企业危机预警的相互关系进行分析,具体论述它们之间的联系、相异性和互补性。总结评述竞争情报在企业危机预警中的作用和应注意的重点问题。并分别从研究对象、分析方法和运作流程三个方面论述竞争情报与企业危机预警的融合,最后,分析壳牌石油利用竞争情报进行危机预警的案例。
According to the current disadvantages of enterprise crisis early warning.Firstly,it analyses the relationship between competitive intelligence and enterprise crisis early warning,specifically addresses the link,differences and complementarity between them.Secondly,it summarizes and discusses the role and key issues of competitive intelligence in the enterprise crisis early warning.Finally,it discusses the fusion between competitive intelligence and enterprise crisis early warning from three aspects including the object of study,the analytical method and their process.At last,it discusses the Royal Dutch Shell case.
出处
《情报科学》
CSSCI
北大核心
2012年第3期336-340,共5页
Information Science
关键词
竞争情报
企业
危机预警
融合
competitive intelligence
enterprise
crisis early warning
fusion
