摘要
阐述了品牌战略实施效果评价的研究意义。系统地分析了品牌战略实施效果评价的指标体系构建,并运用因子分析法对各地区品牌战略实施效果进行评价,得出相应的启示和对策建议。
The paper narrates the important research significance of the assessment of brand strategy implementation effects, and the indicator system of the assessment is analyzed in detail. Factor analysis is used to assess the implementation effects of brand strategies in different places in China, and some enlightenments and countermeasures are concluded.
出处
《云南财经大学学报》
CSSCI
北大核心
2012年第1期115-122,共8页
Journal of Yunnan University of Finance and Economics
基金
湖南省软科学研究计划重点项目"大力实施名牌战略加快我省新型工业化进程研究"(2009ZK2014)
关键词
品牌战略
各地区
实施效果
评价与启示
Brand Strategy
Different Places
Implementation Effects
Assessment and Enlightenment