摘要
通过介绍服装促销的概念及其作用,详细讨论了服装零售促销策略,为服装企业产品营销和管理提供了一定的参考依据。
The concepts of clothing retail promotion and its action were introduced, and the promotion strategies for clothing retail were discussed in detail. The research provided certain reference for clothing product marketing.
出处
《国际纺织导报》
2012年第1期74-76,共3页
Melliand China
关键词
服装零售
促销
策略
方案
clothing retail, promotion, strategy, plan
