湖南省休闲农业发展的SWOT分析及对策研究

SWOT Analysis for Development of Leisure Agriculture in Hunan Province and Its Strategies

发展休闲农业对促进农村生产发展、提高农民生活水平等都有着十分重要的作用。利用SWOT的分析方法,分析了湖南省休闲农业发展的优势、劣势、机遇和挑战,针对制约湖南休闲农业发展的相关因素,提出了加强政府引导,科学规划布局,提高经营水平、完善公共基础设施,发掘地方文化资源、加强市场推广等相应对策。

Development of leisure agriculture plays an important role in promoting development of rural production and enhancing the living standards of farmers.The strength,weakness,opportunity and threat of development of leisure agriculture in Hunan Province were analyzed by SWOT method,and according to the factors which restricted the development of leisure agriculture in Hunan Province,some strategies were proposed as follows： strengthening government guidance,scientifically planning layout,enhancing operation level,perfecting communal infrastructure,mining local cultural resources,and reinforcing market popularization.