福建省旅游产业可持续发展策略探讨

On the Sustainable Development Strategy of Tourism Industry in Fujian Province

可持续发展的核心,就是谋求人口、资源、环境的协调发展。同样,旅游业必须遵循可持续发展这一原则,实现"旅游业与自然、文化和人类生存环境成为一个整体"。为了推动福建省旅游产业实现可持续发展,必须对现状和存在的问题进行认真分析,在明确优势、劣势、机会和风险的前提下,整合旅游资源,精心打造和培育旅游品牌,加强分销渠道建设和推广力度。同时,保护好生态环境和文化遗产,这样,可持续发展才能真正落到实处。

The sustainable development should keep the population, resources and environment in harmony. Tourism must follow the sustainable development principle to realize ＂tourism and nature, culture and environment for human survival as a whole＂. In order to promote tourism industry in Fujian province and realize sustainable development, we must have a careful analysis under the premise of integrating tourist resources and carefully set the tourism brand, strengthen construction and popularize strength distribution channels. Meanwhile, we need to protect the ecological environment and cultural heritage to keep sustainable development.