桃花源风景名胜区深度开发的SWOT分析及策略

The SWOT Analysis and Proposals of the Peach Blossom Valley's Further Development

桃花源风景名胜区历史悠久,文化底蕴深厚,旅游资源丰富,具有良好的旅游发展前景。应在现有发展基础上深入挖掘文化内涵,完善旅游产品体系,提升旅游产品质量,建立健全旅游产品质量保障体系,并采取有效措施大力拓展、巩固市场,走联动发展之路。

The Peach Blossom Valley is a scenic spot famous for its long history, profound culture and rich tourist resources.It has a good prospect of tourism development,but the connotation of culture should be further excavated,the tourist product system be perfected,the quality of these products be enhanced with the establishment of quality security system and the marketplace be expanded and solidified by way of linkage development.