基于生活形态的温泉旅游重游者类群研究——以江西天沐温泉为例

Study on the Revisiting Groups to Lifestle Hot Springs——A Case of Tianmu Hot Spring in Jiangxi

随着我国旅游业的转型升级,旅游产品由观光旅游产品向休闲度假旅游产品过渡,温泉旅游产品通过游客体验温泉水,得到养生、健康、休闲的生理和心理上的享受,是身和心的同步升华,日渐受到人们的青睐。从旅游者的生活形态着手,研究温泉旅游重游者类型,通过在江西天沐温泉度假村的问卷调查,对影响温泉旅游者生活形态的因素进行因子和聚类分析,可将重游者划分为"亲情至上族"、"积极进取族"、"消极懈怠族"三类,各具其人口学及行为特征。

Along with our country＇s tourism transformation and upgrading,tourism products is transitted from sightseeing tour to leisure vacation.Hot spring tourism is getting more and more popular because by the experience of hot spring,tourists can get healthy and leisurely activities as well as mental and physical enjoyments.Starting from the tourists＇ lifestyle,this article studies the types of hot spring revisitors and analyses the tourist life style influencing factors by way of questionaire in Tianmu Hot Spring Jangxi.The revisitors can be divided into three kinds：the group which take the family first,the positive group and the passive group.All of them contain demographic and behavioral characteristics.