老子文化海外传播的现状及对策

The Status Quo and Couatermeasure of Lao Zi Culture Overseas Communication

老子文化的本身特征决定了其需以河南为中心、以道德文化为中心,辐射全国乃至世界。但是目前老子文化的海外传播仍然是以内向为主,传播媒介也主要限于纸质媒体,且几乎没有对传播效果的研究。因此我们需要在资金、团队建设、产业链构建、内在修养等方面下工夫,加强老子文化的传播力度。

Features of I culture define itself as Henan-Province-centered and Dao-De-principle-centered.The status quo of it is still spread within,the media paper-based,and few research on dissemination effect.Efforts should be made in the fields of funding,team building,industrial chain construction,internal training.