中国汽车市场未来车身流行色彩的预测模型研究

Study on Forecasting Model for Popular Vehicle Exterior Colors in Future Chinese Vehicle Market

关注于汽车车身颜色的色彩营销已经日益受到关注,对未来车身流行色进行成功的预测可帮助增加车型的竞争力,提高销量。但是对此领域的研究还相对较少,基于中国市场,分析了影响车身流行色的影响因素,并结合色彩系统理论进行完整的预测模型构建,最后通过初步的消费者调研对所构建的车身色彩预测模型进行验证。

Nowadays the vehicle exterior color is becoming an important area for automobile marketing.To make successful color trends forecasting can not only improve the competitiveness of the vehicle,but also increase sales volume of the model.This paper is based on China market,to analyze the influence factors of the color trends of vehicles.Color theories are also used in the color trends forecasting frame.And a small customer survey is taken to prove this frame.