中国葡萄酒工业旅游开发研究

A Research on Chinese Wine Industrial Tourism Development

葡萄酒工业旅游有利于企业的可持续发展,提高企业的市场竞争力等。但葡萄酒工业旅游存在着诸如没有完整的旅游系统及宣传不到位等问题。因此,开发葡萄酒工业旅游,要适时增加企业的硬件设施,积极推出价格和主题酒会促销,参加各种旅游交易会,积极传播酒文化,以正确引导消费者了解葡萄酒的多重保健作用。

The industrial tourism is the new traveling form which forms the tourism and the industry alternately.It namely pushes to the enterprises and travel agency＇s joint efforts.As the tourism product of the market,it can take the enterprise infrastructure as the commodity emerging traveling form.Under the background of new industrialization,city expands rapidly,and the industrial tourism presents the tendency,so has the huge development potential and the bright prospect.This article analyzes the grape wine industrial tourism as a source of tourists market,and summarizes the present situation of its development and questions in our country.It proposes to promote the grape wine industrial tourism development in China with several feasible measures.