当前形势下高校校园媒体的建设与发展

The Construction and Development of Campus Media in Colleges Under the Current Situation

高校校园媒体在高校中肩负着舆论引导、信息交流、思想教育、培养人才、传承文化等重要使命,对高校事业发展起着重要的推动作用。因为定位、体制、技术等多种原因,在传媒变革时代,高校校园媒体的吸引力、影响力日趋下降,亟待变革。高校校园媒体要顺应当下媒体发展的潮流进行"真"媒体、"全"媒体、"新"媒体和"大"媒体建设,以推动校园媒体的良性健康发展。

Campus media in colleges plays an important role in the development of colleges and universities.It functions as guidance of public opinion,platform of information exchange and ideological education as well as means of personnel training and cultural heritage.However,because of its orientation,system and technology,campus media sees a gradual decrease in its attractiveness and influence in the era of media reform,which needs an urgent reform.To keep up with trend of contemporary media movement,a kind of genuine,comprehensive,new and mass media should be established to promote a positive and healthy campus media.