当前学术期刊的广告经营策略

Advertising Business Strategy of Current Academic Journal

学术期刊的广告业是近年急剧飞升值得开拓的一个重要文化产业,但目前的学术期刊广告经营仍然存在着一些误区,作为学术期刊,有着自身的广告经营优势。在总结学术期刊的广告经营误区和优势以后,笔者对学术期刊提出以下一些改进措施。

The advertising of academic journals is an important cultural industry m recent years, it nses snarply and is worth of developing. There still exist some errors in the current academic journal advertising business. Academic journals have their own advertising business advantages. After concluding the business pitfalls and advantage of academic journals, the author puts forward some improvement measures to the academic journal.