杨家埠木版年画的符号价值研究

Symbolic value study for wood engraving New Year pictures of Yangjiabu

潍坊杨家埠木版年画是山东传统的民间艺术,具有鲜明的地域性和符号特质,所承载的艺术形式蕴含着极强的文化示差性,其符号价值成为传统文化与现代设计融合的内在驱动力。文章从设计的角度出发,用符号学的方法对杨家埠木版年画的艺术形式语言进行了分析研究,从造型、色彩和构图方面阐述了其年画符号的形式构成;并从文化价值、审美价值和地域价值三个方面分析了杨家埠年画的符号价值所在。

Wood engraving New Year pictures of Yangjiabu,Weifang is a traditional folk art of Shandong,which possesses distinctive geographical features and particular symbolic qualities and the art form of which contains strong cultural differences.The symbolic value now turns into internal driving force during the integration process between traditional culture and modern design.With the help of semiotic methods,here we deeply analyze and interpret the art forms of wood engraving New Year pictures of Yangjiabu from the point of view of design.Furthermore,the engraving symbol composition is thoroughly explained from shape,color and graphic arrangement.Finally,the symbolic value of wood engraving New Year pictures of Yangjiabu is fully analyzed from the three aspects of cultural values,aesthetic values and regional values.