摘要
军事旅游资源作为一种人文、地理景观,其旅游传播效应的形成,得益于其自然地理景观的魅力,以及其军事历史意义的深化与重塑。本文在摸清岱山军事旅游资源的基础上,以媒介地理学的视角,剖析其旅游景观开发的不足与潜力所在,提出兴建军事主题公园、开发军事体验项目等相应的开发设想,以期形成岱山军事旅游的品牌与规模效应,实现传播最大化。
It＇s known that military tourism resource is both humane and geographical landscape, which, benefiting from its glamour and significance in history, shapes the effect of tourism communication. Based on the investigation of military tourism resource in Daishan, the paper analyses the shortage and feasibility of developing tourism landscapes from the perspective of geography media. Besides, some conceptions are put forward, such as building a theme park and exploring tour program on military, in order to form a new brand and achieve the communication effect of Daishan military tourism in the greatest scale.
出处
《浙江海洋学院学报（人文科学版）》
2011年第6期50-54,共5页
Journal of Zhejiang Ocean University(Humane Science)
基金
浙江海洋学院2009年度专项课题"舟山群岛军事资源调查及开发研究"阶段成果之一
关键词
军事文化
旅游开发
景观媒介
想象地理
传播效应
military culture
tourism exploration
media of landscape
geography of imagination
communication effect
