基于产业融合论的企业商业模式创新驱动机制研究

The Research of Business Model Driving Mechanism Based on the Theory of Industrial Integration

商业模式是企业竞争的最高形态,在企业发展中的作用日益凸显。随着市场竞争的加剧及产业数量的增加,各产业间的协同显得尤其重要。产业融合视角的商业模式创新是建立一种超越产业边界的有效整合和配置价值链上经营资源的驱动机制,企业商业模式创新受到技术推动、需求变化、产业竞争、战略匹配、知识积累、企业家支持等来自企业内外部的六大因素的驱动。其结果是旧的产业内的商业模式被打破,通过一系列的分拆整合,更高层次的产业融合式的商业模式诞生。

The function of business model is more and more important,even is taken as the highest form in enterprise competition.When enterprises decide to innovate business model through integrating resources among industries,some factors such as technology impels,demand transformation,industry competition,strategy matching,knowledge accumulation and entrepreneurs support are influencing them.Because of the impact of these factors and base on the integration and configuration in original several intra-industry business models,enterprises can set up a business model innovation drive mechanism.