培育黑龙江省品牌展会的对策分析

Analysis on the Countermeasures to Developing Exhibition Brand in Heilongjiang Province

品牌展会是展会中的佼佼者,它具有区别于一般展会的基本特征,培育品牌展会是会展业可持续发展的需要。近年来,黑龙江省的会展业发展速度较快,但品牌展会的数量不多、规模不大、影响力不高、对政府的依赖性强等问题制约了黑龙江省会展业的持续发展。要进一步发展黑龙江省的会展业,必须采取有效对策积极培育品牌展会。

Brand exhibition is the leader of exhibition industry, it has the basic characteristics different from the general exhibition. It is es- sential to cultivate brand exhibition for the sustainable development of exhibition industry. In recent years, the development speed of exhibition industry is faster in Heilongjiang province, but the problems such as little amount, small scale, low influence, and strong dependence on the government of brand exhibition had restricted the continuous development of the exhibition industry in Heilongjiang province. Therefore, effective countermeasures cultivating brand exhibition must be taken actively to further development of the exhibition industry in Heilongiiang province.